Signs have been used to market and advertise businesses for millenniums. There is no better way to say you have a certain item in stock than simply writing it on a piece of paper and positing it outside of your business. In addition, there is no better way to say that your company is up and running than having a brightly colored sign flashing your business name. Signs come in many shapes and sizes, but more often than not they are one of the most affordable ways to advertise your business, especially if it is a new business. Here is why signage is so important for startups.
First off, signs are the most important and critical link between customers and a retail store. An exterior sign is a great way to invite the public into your store to explore your goods. With the right sign you can get a lot of people in your door. Having signage is a little bit like having a salesperson that you don’t have to pay. Perhaps only once in a while you might have to correct a shifting letter or put in a new lightbulb to make sure the sign is in working order.
There are also a number of different kinds of signs. In addition, there are a number of different places where you can put a sign. For instance, you could place an LED sign generator on the window of your business to attract customers if your storefront is located in an area with heavy foot traffic. Moreover, if you are on a busy highway or boulevard, you can always place a neon sign much higher to get the attention of passing motorists. In this case you want the sign to be big enough and high enough where they could make a link between the sign above and the store below.
Signage is also one of the most effective forms of marketing and advertising, and not just when it is placed over your storefront or retail space. Signs can also be placed elsewhere – near your storefront – with an arrow pointing to your store’s location. This is a great way to direct the foot traffic in your area to your start up. There are a wealth of sales opportunities in any given neighborhood and all your have to do is give people an excuse to visit your store to take advantage of those opportunities. This is why it is so important to make the sign eye catching and alluring.
Lastly, signage is invaluable to a startup. In the overall budget of your startup, make sure to include sufficient room for the creation of signage. There is no better investment than to have a sign custom built for your business that can draw in customers or to make your startup more attractive to passers-by. Not only will you invite more customers into your store, but also you will increase brand awareness, because your logo will be up all day and all year long with strong visibility in the local community.