In today’s hyper-modern world, you can get all the information in the world at your fingertips – in an instant. This technology has changed the world in a multitude of ways. It allows people to communicate quicker on a more global scale and it has leveled the playing field in terms of market capitalization. With open source applications that can be edited by programmers across the world, people can download millions of different apps that can make their lives easier. Many of these apps are completely free, which makes them even more accessible. As a business, it may be worth the time and capital to invest in a mobile application. Here are five things to consider when building a mobile app for your business.

  1. Cost. One of the most important considerations you want to make is the cost of your application. Most apps cost around 99 cents, but if you are putting out an application for the sake of marketing and branding your business, you probably want to make the application free for your customers – almost like a courtesy for doing business with your company.
  2. Accessibility. When it comes down to it, some applications are only available on one platform, such as Android or iPhone. If you are thinking of building an app for your business, you want to think about the platform you want to put your app on. For the sake of app store optimization, you want to make the application available across all platforms. This will ultimately give your application the most exposure and the biggest chance for a high download conversion rate. If you know that your demographic primarily operates on one platform, you may want to place your app on that platform only.
  3. Burnout rate. When it comes down to it, the burnout rate for many applications is high. What is a burnout rate? A burnout rate is basically the number of people that download an app, use it a few times, and then never use it again. Some people download an app, never use it and then delete the app. To prevent this from happening, you want to spend a lot of time developing your app and making it really useful.
  4. Intuitiveness. One of the best ways to make your application more useful is to boost its intuitiveness. Most apps need to be simple and lightweight to operate. The last thing you want is a heavy app that keeps breaking down or crashing. When it comes to intuitiveness, you want to be able to test the response rate of the app by giving a beta version of the app to a few test participants.
  5. Commerce. This is another really important consideration, because if you have a point of sales front on your website, you may want to implement these commerce options on your app. This may add a little more time and capital to the development process, but it could be worth it, especially if it will drive up sales. In the end, anything that drives sales is worth the investment.

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