If you’ve recently created a product that you’re extremely excited about and you’re finally in the position where you can share it with the world, that is definitely something to be proud of! So much in fact, that it’s absolutely essential that you put a solid plan in place so that you can successfully launch your product. That way, lots of people can learn about it and support you in the process.
If you’ve never officially done a product launch before and you’re interested in knowing about some things that you can do to make it look like you’re a pro at marketing, here are four tips that can make the process a lot easier and effective for you.
Don’t procrastinate. When you’re looking to launch a product, timing really is everything. That’s why you can’t afford to wait until the last minute to put a plan together. So make sure that you hire a professional web designer for your website (first impressions are important, after all). Work overtime to make sure you have a logo, that you’ve researched your demographic, and that you’re clear on how you want to market your product for the next 12 months. Also, don’t forget to put a budget together. You’re probably going to be doing a lot of shipping during this time. You’ll need to have money set aside in order to handle all of your production costs.
Send your product to reviewers. Being that this is the first time that most people have even heard of your product, it’s important that you get some reviews up on your website. That will help newcomers be more confident in trying your product. However, in order to get reviews, you’ve got to send out samples. While family members and friends are fine to use, also look to pitch to people in the media, along with popular names in your industry. The key is to generate as much of a buzz about your product as you possibly can. So look for those who have a big platform. Their names attached to your product will take you far.
Be creative with promoting. When it comes to product launches, although you might assume that you have to take on a high end promotional collateral approach, the reality is that you can find all kinds of creative ways to get the word out without spending a ton of money in order to do it. Create a fun video to post on your website. Do some giveaways. Write an e-book. Hold a couple of contests. The options really are endless. As you’re brainstorming, just try and look for things that are unique, fun, and memorable.
Make the most of social media. Thanks to the power of social media, marketing is not nearly as difficult or expensive as it used to be. It’s all about creating the right kinds of accounts to suit your particular agenda. Facebook, Twitter, and Pinterest are awesome ways to launch a product. However, don’t forget to research other ones as well, including Instagram and Vine. They may also be able to broaden your audience. For information on some of the most popular social media platforms, visit EBiz Media and put “most popular social networking sites” in the search field.