Creating signage for your small business is imperative. In the dog-eat-dog brick-and-mortar world, you want to stand out and attract the most customers. A sign can be an excellent tool because you can announce sales, grand openings and other information in an efficient way that people will see from their cars and the street. Before you create your business signage, however, you want to consider a few important things first. Namely, you want to think about the design of the sign – you want to create signage that stands out, but isn’t too over the top. If a sign is too loud or bright, it can decrease the legitimacy of your business. Here are five effective small business signage design tips.
- Think about size and perspective. Size and perspective are two critical factors when designing a sign. They are important, because the size of your sign will determine the design. For instance, if you are placing a large sign that covers the side of a building, you don’t want to cram words together – you have a lot of space, so you can really maximize the design of the sign. If you are designing a small sign, you want to make sure you remain conservative about how much space you have.
- Think about the material of the sign. The material of a certain sign is incredibly important. For instance, Royal Sign offers sign manufacturing in multiple different materials – from metal to neon. When it comes down to it, you want to stand out from other signs, especially if you are in a mini-mall or some other concentrated business center. If your business is off the beaten path, you may want to think about incorporating neon or LED lighting.
- Think about the complexity of the type treatment. When it comes to designing signs, you don’t want the type treatment to be too complex. If the type treatment or font is hard to read, it will be hard to know what your business is all about. For instance, you don’t want to use a script font, because when you translate it to a three dimensional banner or sign, it will be nearly impossible to decipher. Ideally, you want something simple and with a minimal flare.
- Think about what you are selling. If you want your sign to be successful, you want to design the sign with a purpose in mind. If you are trying to advertise a sale, you want to create the sign accordingly. If you are simply creating signage with your business’ name, you probably want to use your logo. If your business is having a special event, you can create a sign that announces the date and time of the event.
- Think about your budget. Thinking about your budget is critical when you are designing a sign, because most sign companies charge accordingly to how difficult the sign will be to manufacture. Every letter and every quotation mark is worth money. If you have budgetary restrictions, you may want to go with a simpler sign. In the end, you’ll be able to upgrade your signage as your small business progresses.